Advertising and Marketing Executive

The Advertising and Marketing Executive will be responsible for planning, coordinating and delivering advertising and marketing activities across the business. The successful candidate will analyse market and consumer information, develop brand positioning and marketing strategies, coordinate campaigns and work with internal and external stakeholders to ensure effective delivery. The role will also involve coordinating and managing marketing team members and supporting the development of the company’s overall mKey Responsibilities Analyse market trends, competitor activity, customer behaviour and consumer insights to identify marketing opportunities. Develop and communicate brand positioning, values, vision and messaging. Translate brand strategy and brand elements into marketing plans and go-to-market strategies. Plan, develop and implement advertising and marketing campaigns. Develop marketing strategies to increase brand awareness, customer engagement and business growth. Coordinate digital marketing, social media, content marketing and other promotional activities. Manage the development and delivery of marketing materials and promotional content. Identify appropriate advertising channels and target customer segments. Monitor and evaluate marketing campaigns using relevant performance data and analytics. Analyse campaign results and recommend improvements to marketing activities. Conduct research into existing and potential markets and customer groups. Coordinate marketing projects and ensure activities are delivered within agreed timescales. Work with management to establish marketing objectives, priorities and budgets. Manage relationships with external marketing agencies, suppliers and other partners where required.
Coordinate and supervise marketing team members, allocating responsibilities and monitoring progress. Provide guidance and support to marketing staff to ensure consistent delivery of campaigns. Prepare regular marketing reports and present findings and recommendations to management. Maintain consistent brand messaging across marketing and advertising channels. Keep up to date with developments in advertising, digital marketing, consumer behaviour and relevant industry trends-marketing strategy.